What type of people use twitter

The median user tweets just twice each month, but a small cohort of extremely active Twitter users posts with much greater regularity. As a result, much of the content posted by Americans on Twitter reflects a small number of authors. Compared with other U. That said, there are only modest differences in many attitudes between those who tweet frequently and those who do not.

The sample included panelists identified by Ipsos as likely Twitter users. Respondents were screened for eligibility, and those who confirmed that they used Twitter were asked to share their Twitter handle in order to participate in the study. Next, researchers reviewed each account and removed any that were nonexistent or belonged to institutions, products or international entities. Twitter users can choose not to post tweets publicly, but the Twitter API makes summary statistics about all accounts — public or private — available.

More information about the surveys used in this report appears in the Methodology section. Most notably, Twitter users are much younger than the average U.

S adult and are also more likely than the general public to have a college degree. The median age of adult U. Twitter users is 40, while the median U. As of January , the USA was the country with the highest number of Twitter users for the previous year with As of Q1 , Twitter reported that the average US mDAU was 38 million, compared to 33 million in the same period of the previous year and compared to 37 million in Q4.

The average international mDAU was million for Q1 , compared to million in the same period of the previous year and compared to million in Q4 Twitter, While TikTok and Snapchat have snapped up the younger generation, Twitter also has its target crowd that it appeals to. According to the latest statistics from Statista , it is pretty clear that Twitter appeals to a more mature audience than Snapchat, Instagram, and Snapchat.

From these statistics, we can see that the majority of Twitter users are those aged between 35 and 49 at Twitter only has two gender options to report on: male or female. In terms of Twitter gender demographics, the platform is more popular among males than females. As of April , We can witness the same case in the US where male Twitter users account for On the flip side, here are some other Twitter gender statistics to consider when building your campaigns:. On average, million tweets are shared every day.

There are more than 5, Topics available to follow. Twitter is tied with Facebook for this Twitter business statistic. We just told you Twitter was tied with Facebook for B2B organic content marketing. Twitter is an effective channel for social media customer service , and a dedicated service account can help ensure your team responds quickly to incoming requests.

If your Twitter marketing strategy could benefit from cheaper and more engaging ads, you might want to check out our guide to using Twitter ads. Pew Research found that BlackLivesMatter was used an average of 3. With critical topics dominating the discussion, brands need to tread lightly and think carefully about how they use social platforms.

As we explain in our Social Trends Report , silence can be golden. While people used Twitter to talk about difficult and important topics in , they also used it for entertainment and escapism. The number-one most discussed show was Big Brother Brasil. Banana bread. People filled their time with baking this year, and that increased kitchen time showed up in a massive increase in cooking Tweets.

In one of the first weeks of pandemic restrictions, there were , Tweets about cooking and baking every day. Source: TwitterData.

Celebrity accounts include musicians, athletes, and actors. Celebrities have millions of followers. When you're a celebrity, people retweet whatever you post.

So you can use that influence to promote a cause or to tout new Instagram filters. A quick search on Followerwonk shows more than , people with the term "guru" in their Twitter bio.

Most of these people are self-proclaimed "gurus" of one sort or another, so take it with a grain of salt. But my hat goes off to those who have successfully used the medium to build their personal brand. Business - Businesses are a very important group of users as they represent the advertising revenue that will fuel Twitter's growth. Companies of all sizes are now on Twitter and many of them are engaging with consumers in ways that were not possible in the world before social media.

The Best of the Rest - Based on the available numbers and a bit of fuzzy math, I estimate approximately percent of the Twitter user base is unaccounted for in the nine categories above.

This remaining group represents the core user base of the product. Some tweet more, some tweet less, but they are generally engaged. This demographic is essential to Twitter's success as they are the audience that advertisers are going to reach with their promoted Tweets.